Covering the digital giants, by Jon Fortt
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January 16, 2008, 12:23 am

How did Apple do? A Macworld 2008 report card

Last year’s iPhone introduction was an A+, with a beyond-cool gadget, new software and new services. So how did Apple (AAPL) score this year with its Macworld presentations? A slim laptop with Intel (INTC) inside won bonus points, but aside from that, CEO Steve Jobs had to rely on his top-notch presentation skills. This is how we graded his keynote announcements:

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January 15, 2008, 11:54 am

Live: Steve Jobs keynote at Macworld 2008

Flash-based laptops? Suped-up iPhones? The wait is over for Apple’s biggest announcements of the year.

Pre-keynote
The crowd at Macworld 2008 settles in for the Steve Jobs keynote. Photo: Jon Fortt

SAN FRANCISCO — The keynote has begun. There’s a Mac vs. PC commercial showing. PC is talking about what a bad year 2007 was, with all of Apple’s announcements including the iPhone. PC says 2008, though, will be a great year. “What are you going to do?” Mac asks. “I’m just going to copy everything you did in 2007.”

Steve Jobs walks onstage from the left.

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January 15, 2008, 10:51 am

Macworld keynote live coverage starting at 12 p.m. (9 a.m. PT)

Apple.com teaser
Hours before the Macworld 2008 keynote, Apple offered this teaser message on its website. Image: Apple.com

FORTUNE will have live coverage of Apple (AAPL) CEO Steve Jobs’ keynote at Macworld San Francisco, beginning at 12 p.m., at http://fortune.com/bigtech. Jobs is expected to unveil new Mac computers with Intel (INTC) chips, a new version of Microsoft (MSFT) Office for the Mac, updates to the iPhone that runs on AT&T’s (T) U.S. network, and enhancements to the iTunes Store.

In the hours before the highly anticipated keynote, Apple offered this teaser message on its site: “There’s something in the air. Watch the Macworld 2008 Keynote by Steve Jobs, Tuesday afternoon on Apple.com.” The message could be a reference to new wireless technology, streaming digital content, or something else – with Apple, you never know.

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Jon ForttA senior writer for Fortune, Jon Fortt focuses on technology and innovation in Silicon Valley - a subject he's been reporting on since his days as a rookie reporter for the Lexington (Ky.) Herald-Leader. Before joining Fortune in 2007, Jon had reporting and editing stints at Business 2.0 magazine, and the San Jose (Calif.) Mercury News, Silicon Valley's hometown newspaper.
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