Iomega’s Rev drives compete with portable hard drives from Seagate and Western Digital; EMC hopes to buy the company and turbocharge the brand. Image: Iomega

What happened to Iomega (IOM)?

It was a gravity-defying technology stock during its best run a decade ago. At its peak in 1996, the company’s nearly $6 billion valuation meant many investors were betting it would be the future of digital storage.

Iomega seemed to be at the right place at the right time; broadband connections and music downloads were not yet common, and few tech companies recognized that storage would be a growth market. Meanwhile Iomega’s proprietary Zip disks and Zip drives provided the capacity of a computer hard drive and the portability of a floppy disk, making it a snap to move chunky files like digital images or huge spreadsheets from one PC to another.

Xerox technology chief Sophie Vandebroek is placing bets on technologies to spur growth. Image: Xerox

Xerox (XRX) PARC has come a long way. A generation ago, the Palo Alto Research Center famously developed many of the technologies that led to modern PCs from folks like Apple (AAPL) and Dell (DELL), but never got them beyond the lab. Today the unit is determined to get its inventions out of the lab, even if it means sacrificing secrecy.

To underscore that point, the company’s normally secretive Silicon Valley researchers and their colleagues from around the world held an open house this week to show off surprising projects they’re developing. Among them: A blood scanner that uses a twist on laser printing technology to spot rogue cells, a type of paper that can be erased by ultraviolet light and reused, and a new hybrid plastic that’s partly made of corn and grass.

Microsoft stock has crept higher since it sank three months ago on word of its Yahoo bid.

Can Microsoft do it again?

Late last year, investors and analysts were wringing their hands over a tech stock collapse. With the economy starting to slow, investors punished a slew of big techs including Microsoft (MSFT), IBM (IBM) and Hewlett-Packard (HPQ). Not even hot-growth companies like Apple (AAPL) and Research in Motion (RIMM) were spared.

Then Microsoft reported earnings in January, and the sun came out: $6.5 billion in profit for the holiday quarter on sales of $16.4 billion. And best of all, the forecast was bright. “We actually feel very optimistic,” said Microsoft Chief Financial Officer Chris Liddell. “The next six months we feel very good about.”

Apple CEO Steve Jobs addresses the Cupertino City Council on April 18, 2006. Image: City of Cupertino

According to city maps, the site of Apple’s new campus will be bounded by Interstate 280, Wolfe Road, Pruneridge Avenue and Tantau Avenue. Image: City of Cupertino

Steve Jobs’s plans for a new Apple campus in its hometown of Cupertino, Calif., are taking a little longer than expected to become reality.

Two years ago this month, the Apple (AAPL) CEO made a surprise visit to a Cupertino City Council meeting to deliver big news: Apple had been looking for an additional site for its growing workforce, and considered leaving its longtime home. But the company managed to cobble together nine pieces of land about a mile from Apple’s current digs, and decided to stay in Cupertino after all, using both locations.

“We haven’t started designing anything yet,” Jobs said at the April 18, 2006 meeting. “It’ll take us, you know, three or four years to design it, get all the approvals and get it built.”

Apple can easily afford any building project. With nearly $19 billion on hand, it has the third largest cash reserves in the tech world, behind Cisco (CSCO) and Microsoft (MSFT). Even so, Jobs said two years ago that Apple paid more for the Cupertino site than it would have paid in other Silicon Valley cities, though he expected it will be worth it once Apple builds a second campus in Cupertino to accommodate between 3,000 and 3,500 people. “It’s going to cost us more than we’d like,” he said, “but hopefully in five years we’ll have forgotten about that and we’ll just have a second nice campus in Cupertino.”

An Apple spokesman pointed out that Chief Financial Officer Peter Oppenheimer said in an earnings call that month that Apple hoped to break ground “in a few years.” He also said that Apple would “hopefully complete a second campus in around four years,” according to a transcript.

Those timelines might have been ambitious. Two years after the announcement, Apple has not applied for permits to build on the site, confirmed Ciddy Wordell, a project manager for the city of Cupertino who is in charge of the North Vallco development area where the new Apple land is located. “They must go through a planning approval process, get a use permit and an architectural review,” Wordell said. “It might even involve a general plan change.”

Once all of that is done, it often takes about two years for a major construction project to be completed. So unless Apple gets its campus plans moving more quickly, it looks like the whole ordeal could drag on a bit longer than Jobs had hoped.

Michael Dell is still struggling to reclaim his company’s former glory, and the latest cutbacks show he still has a long way to go.

Dell (DELL) said Monday that it will close an Austin, Texas plant that makes desktop PCs. It’s just the latest step in a plan management laid out nearly a year ago, in which the company plans to shed 8,300 workers and save $3 billion in costs. The remarkable thing about Dell’s announcement isn’t the simple shuttering of a U.S. manufacturing facility – that sort of thing is happening across the country every day. It’s how precipitously Dell has fallen.

Devices like the Razr2 V8 haven’t done enough to raise Motorola’s profile and its revenues. Image: Motorola

CEO Greg Brown says splitting the company will improve Motorola’s focus. Image: Motorola

The year is 2010, and the Motorola brand is hot again. By aggressively retooling its design and manufacturing processes, the independent cell phone business has returned to profitability, grabbed back market share from Samsung and Sony Ericsson, and gained on Nokia (NOK) with low-cost handsets in developing markets like India and China.

Meanwhile, in its separate wireless equipment business, Motorola has outmaneuvered tech titan Cisco (CSCO) in the corporate market, and out-innovated both Cisco and Apple (AAPL) by reinventing set-top boxes that bring the Internet to the TV. Investors are thrilled, and they trace it all back to Motorola’s (MOT) breakup announcement in March 2008.

Sound like a fantasy?

Odds are, that’s all it is – and that’s the downside to the Schamburg, Ill., company’s announcement Wednesday that it will split itself in half in 2009. Though the news is probably music to the ears of activist investor Carl Icahn, who has been agitating for a breakup to boost Motorola’s flagging stock price, it’s difficult to see how two mini-Motos will be better positioned to compete with some of the best-managed competitors in the technology world.

Motorola CEO Greg Brown sees the spin-off differently. “I think it provides a clear sense of our intentions and direction,” Brown tells Fortune. “The independence, improved focus and alignment of individual organizations will facilitate and enable stronger performances.”

We’ve been here before, however. In previous slumps, Moto management hocked heirlooms like the automotive and semiconductor divisions in the name of raising money and gaining focus. Did it work? Well, if trimming divisions were the recipe for its success, Motorola would be thriving by now. Instead the firm has swung from a $3.6 billion profit in 2006 to a $49 million loss in 2007, and the stock is flirting with five-year lows. Motorola’s problem isn’t size – it’s discipline. “Every time they go back to the drawing board, they start talking about selling off businesses, splitting up the company,” says Shawn Campbell, of Campbell Asset Management, who has followed Motorola for years. “They’re running out of things to sell.”

In six weeks, Yahoo will get one more chance to prove it can turn things around without Microsoft. Courtesy of Yahoo.

Yahoo stock spiked after Microsoft’s bid, reclaiming levels it last saw in November when investors were more optimistic.

Six weeks ago, Microsoft CEO Steve Ballmer sent shockwaves through the tech world when he offered more than $40 billion to buy Yahoo. And about six weeks from now, Yahoo’s unwilling executives may have their last, best chance to wiggle free of Ballmer’s grip.

That’s because late next month, Yahoo will present its latest earnings numbers to Wall Street. Investors will pick through the sales and profit numbers, ask incisive questions, and potentially bid its stock price up or down, effectively tipping the scales in favor of either Yahoo (YHOO) or Microsoft (MSFT).

It could be Yahoo’s final opportunity to prove it can thrive on its own. For nearly a year, investors waited for CEO Jerry Yang to deliver his promised shakeup and begin taking market share from Google (GOOG). But Yang was slow to trim staff or make other changes, and the stock lost nearly a third of its value on his watch. That set the stage for Yahoo’s annual meeting sometime this summer, where Microsoft is expected to try ousting Yahoo’s board and installing directors who will bless its takeover plans.

Analysts don’t expect much from Yahoo. On average, they expect revenue of $1.32 billion, which is at the low end of the range that executives gave in January.

Memory prices are bruising profit margins, but CEO Paul Otellini says the chip giant can still thrive.

CEO Paul Otellini spent 2007 restoring investor faith in Intel; thanks to a slow economy and eroding memory prices, he’s got more work to do. Image: Intel

Facing flagging profit margins and a skeptical Wall Street, Intel (INTC) CEO Paul Otellini hosted investors at the company’s Silicon Valley headquarters Wednesday. His message: Despite a weak U.S. economy and an ugly memory market, the Internet boom will supercharge revenues at the world’s largest chipmaker.

“We essentially think we can triple the market for our products,” Otellini told a gathering of financial analysts. “And this isn’t assuming that we have a full run of every market; it’s assuming we have a moderate view of success.”

But Intel’s growth story is a tougher sell today than it was a few months ago, which helps explain why the company took the unusual step of hosting investors at its Santa Clara headquarters instead of doing the event in New York as usual. And the tough sell is not just an issue for Intel; since November, when it became clear that the U.S. subprime mortgage crisis could tip the economy into recession, the tech industry in general has been hit hard. Stocks like Intel and Apple (AAPL) that were investor darlings in 2007 have suffered gut-wrenching losses; Intel has shed more than $35 billion in market capitalization, a quarter of its value, since December.

Image: Apple

Can Apple regain its status as a Wall Street darling?

So far 2008 has not been kind to the technology trendsetter. With U.S. iPod sales slowing and iPhone hype fading, investors have been seized by worries that the crew in Cupertino isn’t much of a growth story anymore. The stock has fallen 40 percent from its recent highs, losing some $50 billion in market value –and it isn’t clear what could turn things around.

It does seem certain that major relief won’t come from Apple’s (AAPL) newest products. This week’s update of the MacBook laptop line adds speed and memory, but no breathtaking design touches. The super-slim but pricey MacBook Air laptop that CEO Steve Jobs unveiled in January has met with mixed reviews, and won’t provide enough of a boost to make up for the iPod slowdown. And Apple TV, the second incarnation of Apple’s failed attempt to bring digital downloads to the television, doesn’t seem to be attracting an iPod-like following either; on Amazon (AMZN), it’s about as popular as a niche backup hard drive.

So where will Apple go for a sales boost to lift its stock? Perhaps overseas.

Even as U.S. tech spending slows, the market for high-tech gear and the opportunity for Apple to grow, is rapidly expanding in Europe and Asia. To wit: Hewlett-Packard (HPQ) CEO Mark Hurd noted last week that emerging markets accounted for nearly half of the industry’s PC shipments at the end of 2007, and well over half of the growth.

Why the bid for Yahoo? Microsoft CEO Steve Ballmer is prepared to take drastic measures to make sure Google doesn’t shove the software giant out of the ring. Photo: Microsoft

The depth of Microsoft’s online problem became clear 18 months ago, when Google trumped its bid to handle search advertising for MySpace, the popular social networking site.

MySpace owner News Corp. (NWS) liked Microsoft (MSFT) well enough. But it had to go with the money. Because Google (GOOG), the top search engine, could guarantee a larger audience and thus more revenue in a search deal, it won the MySpace account. “They said to Microsoft, ‘Look, if you can get there in revenue we’d prefer to go with you,’ ” said a source familiar with Microsoft’s side of the negotiations. “It came down to a pure economic decision.”

Technology battles often unfold like sumo matches, where the biggest companies win by pushing opponents around – and Microsoft, the world’s largest technology company by market value, has dominated the wrestling ring for years. But in the online world, Microsoft finds itself in the unusual position of small fry, getting shoved aside by Google.