Covering the digital giants, by Jon Fortt
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May 1, 2008, 9:29 am

EMC eyes consumer storage

Iomega’s Rev drives compete with portable hard drives from Seagate and Western Digital; EMC hopes to buy the company and turbocharge the brand. Image: Iomega

What happened to Iomega (IOM)?

It was a gravity-defying technology stock during its best run a decade ago. At its peak in 1996, the company’s nearly $6 billion valuation meant many investors were betting it would be the future of digital storage.

Iomega seemed to be at the right place at the right time; broadband connections and music downloads were not yet common, and few tech companies recognized that storage would be a growth market. Meanwhile Iomega’s proprietary Zip disks and Zip drives provided the capacity of a computer hard drive and the portability of a floppy disk, making it a snap to move chunky files like digital images or huge spreadsheets from one PC to another.

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April 24, 2008, 8:03 am

Microsoft looks for Windows of opportunity

Microsoft stock has crept higher since it sank three months ago on word of its Yahoo bid.

Can Microsoft do it again?

Late last year, investors and analysts were wringing their hands over a tech stock collapse. With the economy starting to slow, investors punished a slew of big techs including Microsoft (MSFT), IBM (IBM) and Hewlett-Packard (HPQ). Not even hot-growth companies like Apple (AAPL) and Research in Motion (RIMM) were spared.

Then Microsoft reported earnings in January, and the sun came out: $6.5 billion in profit for the holiday quarter on sales of $16.4 billion. And best of all, the forecast was bright. “We actually feel very optimistic,” said Microsoft Chief Financial Officer Chris Liddell. “The next six months we feel very good about.”

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April 23, 2008, 7:47 pm

MacBook has Apple walking on Air

The MacBook Air was a top-seller for Apple last quarter, helping to deliver the equivalent of a second holiday season. Image: Apple

iPod growth has stalled. The iPhone is basically doing as expected. So in Apple’s financial results, the real surprise was the MacBook Air.

This time, gadgets didn’t save the day for Apple (AAPL). Even after adding a pink iPod nano to its lineup in time for Valentine’s Day, the company sold just 100,000 more iPods in the first three months of this year than it did a year before. iPhone sales came in 26 percent (or 600,000 units) lower than the holiday quarter, which isn’t a great sign.

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April 8, 2008, 12:09 pm

HP’s mini laptop packs a punch

HP mini laptop
The HP Mini laptop is aimed at the education market, but it could appeal to road warriors as well. Image: HP

Pick up HP’s new $500 mini-laptop, and the first thing you notice is the aluminum casing. Though the thing weighs only about 2.5 pounds, what’s striking is how its sleek skin makes it feel solid and professional – not at all what you’d expect from a budget PC.

I’m in a suite at the Palace Hotel in San Francisco getting a first look at Hewlett-Packard’s (HPQ) latest machine, which the company hopes will help it steal share from Dell (DELL) and Apple (AAPL) in the education market. (Each of the three companies has just under 20 percent of the worldwide market.) HP’s development team, I’m told, consulted educators as they designed the 2133 Mini-Note, and as I turn the laptop over in my hands that comes through in little details.

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April 1, 2008, 2:13 pm

Happy 32nd birthday, Apple

iPod touch
The iPod touch exemplifies Apple’s maturity. Image: Jon Fortt

Corporate birthdays aren’t often celebrated unless they’re multiples of five; but since Apple (AAPL) is so popular and its birthday falls on April Fool’s Day, it’s easier to remember.

So today, Apple turns 32. CEO Steve Jobs is fond of recounting how the company started in his parents’ garage, a location that was an obvious homage to Hewlett-Packard (HPQ), the original Silicon Valley startup. The company has done pretty well for itself since; it can boast more than $18 billion in cash, no debt, and more than $25 billion in annual sales. Co-founder Jobs, once pushed out of the company, returned 11 years ago to save it in epic style.

It is the rare company that manages to pass out of young adulthood while maintaining its aura of cool, and it hasn’t been an easy journey. The first decade of Apple’s life defined it as a prodigy, with its high-flying IPO and Mac-fueled dreams of changing the world. Its second decade was more sobering; in its teenage years Apple fell from its lofty perch, hobbled by poor management and erratic focus. It took a third decade of young adulthood for Apple to regain its footing and prove itself worthy of its early promise as it built on the success of the iPod and iTunes, and fastidiously stockpiled cash.

What next? Apple is now working to make sure it doesn’t repeat the mistakes of its teenage years. Rather than cling to a go-it-alone strategy as it did back then, today’s Apple has reached out to Intel (INTC) for its chips, to Microsoft (MSFT) for its enterprise e-mail software, and to multiple global wireless carriers including AT&T (T) for its iPhone service. The company is striving to maintain the artful control that made it a prodigy without falling victim to the hubris that nearly led to its demise.

And along the way, Jobs & Co. continue to spin one of the most fascinating tales in tech. Here’s to your health, Apple.

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March 31, 2008, 7:21 pm

Dell plant closure marks the end of an era

Michael Dell is still struggling to reclaim his company’s former glory, and the latest cutbacks show he still has a long way to go.

Dell (DELL) said Monday that it will close an Austin, Texas plant that makes desktop PCs. It’s just the latest step in a plan management laid out nearly a year ago, in which the company plans to shed 8,300 workers and save $3 billion in costs. The remarkable thing about Dell’s announcement isn’t the simple shuttering of a U.S. manufacturing facility – that sort of thing is happening across the country every day. It’s how precipitously Dell has fallen.

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March 27, 2008, 9:03 am

Motorola’s split decision may be the wrong call

RAZR2 V8
Devices like the Razr2 V8 haven’t done enough to raise Motorola’s profile and its revenues. Image: Motorola
Motorola CEO Greg Brown
CEO Greg Brown says splitting the company will improve Motorola’s focus. Image: Motorola

The year is 2010, and the Motorola brand is hot again. By aggressively retooling its design and manufacturing processes, the independent cell phone business has returned to profitability, grabbed back market share from Samsung and Sony Ericsson, and gained on Nokia (NOK) with low-cost handsets in developing markets like India and China.

Meanwhile, in its separate wireless equipment business, Motorola has outmaneuvered tech titan Cisco (CSCO) in the corporate market, and out-innovated both Cisco and Apple (AAPL) by reinventing set-top boxes that bring the Internet to the TV. Investors are thrilled, and they trace it all back to Motorola’s (MOT) breakup announcement in March 2008.

Sound like a fantasy?

Odds are, that’s all it is – and that’s the downside to the Schamburg, Ill., company’s announcement Wednesday that it will split itself in half in 2009. Though the news is probably music to the ears of activist investor Carl Icahn, who has been agitating for a breakup to boost Motorola’s flagging stock price, it’s difficult to see how two mini-Motos will be better positioned to compete with some of the best-managed competitors in the technology world.

Motorola CEO Greg Brown sees the spin-off differently. “I think it provides a clear sense of our intentions and direction,” Brown tells Fortune. “The independence, improved focus and alignment of individual organizations will facilitate and enable stronger performances.”

We’ve been here before, however. In previous slumps, Moto management hocked heirlooms like the automotive and semiconductor divisions in the name of raising money and gaining focus. Did it work? Well, if trimming divisions were the recipe for its success, Motorola would be thriving by now. Instead the firm has swung from a $3.6 billion profit in 2006 to a $49 million loss in 2007, and the stock is flirting with five-year lows. Motorola’s problem isn’t size – it’s discipline. “Every time they go back to the drawing board, they start talking about selling off businesses, splitting up the company,” says Shawn Campbell, of Campbell Asset Management, who has followed Motorola for years. “They’re running out of things to sell.”

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March 25, 2008, 9:01 am

Microsoft looks to cash in on the iPhone

Five iPhones
Microsoft has a profitable business building software for the Mac; now it has an eye on the iPhone, too. Image: Apple
Tom Gibbons
Tom Gibbons, head of Microsoft’s Specialized Devices and Applications Group, said the focus would be on extending Office functions onto the iPhone and iPod touch. Image: Microsoft

Don’t think for a minute that Microsoft is ignoring the iPhone. In fact, the software giant is probing the gadget for profit opportunities.

For a little more than a week, a team of the company’s Silicon Valley software engineers has been examining the iPhone software development kit (SDK for short), a set of tools Apple (AAPL) released this month that let outsiders build software for the iPhone and the iPod touch. Microsoft (MSFT) executives aren’t sure yet whether they’ll find worthwhile opportunities to sell iPhone software – but they seem eager to find out.

“It’s really important for us to understand what we can bring to the iPhone,” Tom Gibbons, corporate vice president of Microsoft’s Specialized Devices and Applications Group, told Fortune on Monday. “To the extent that Mac Office customers have functionality that they need in that environment, we’re actually in the process of trying to understand that now.”

Though it’s typical to think of Apple and Microsoft as pure software rivals, their relationship is actually more complicated. For more than a decade, Microsoft has maintained a group of engineers whose sole job is to develop software for Apple’s Macintosh operating systems. Most of the engineers in Microsoft’s Mac Business Unit are based in Mountain View, Calif., a few miles from Apple’s headquarters. (They also happen to be quite close to the headquarters of archrival Google (GOOG).)

The Mac unit’s work certainly isn’t charity – it delivers millions of dollars in profit for the company with its Mac version of the Office productivity suite. Microsoft doesn’t break out exact numbers, but we can extrapolate: Gibbons said the Mac Business Unit provides about a third of the revenue for the Specialized Devices and Applications Group, which also includes Windows Embedded, Microsoft Hardware, the Automotive Business Unit and Microsoft Surface Computing; the whole group did more than $1 billion in sales last year. So it’s reasonable to guess that the Mac unit provided about $350 million – and since Gibbons said the Mac group was one of the group’s more profitable units, it’s possible that Microsoft made somewhere in the neighborhood of $200 million in profit from Mac software.

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March 17, 2008, 8:25 am

Flash vs. hard drive battle heats up

Lenovo X300
Lenovo’s critically acclaimed ThinkPad X300 laptop does without a hard drive. Image: Lenovo

While munching on a reuben at Birk’s, a steakhouse in Silicon Valley, Seagate (STX) CEO Bill Watkins is explaining why he’s not too worried about a these trendy new laptops that have everything but a hard drive.

On the surface, this would seem to be a big problem. Seagate, after all, is the world’s largest hard drive maker with expected sales of more than $3 billion this quarter – so Watkins likes to see his wares go into more gadgets, not fewer. It’s easy to see why he tends not to favor devices like Lenovo’s sleek ThinkPad X300, which is winning raves for its light weight and silent operation, and its 64-gigabyte flash storage drive.

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March 12, 2008, 12:27 pm

Yahoo’s last chance

Yahoo headquarters
In six weeks, Yahoo will get one more chance to prove it can turn things around without Microsoft. Courtesy of Yahoo.
Yahoo YTD
Yahoo stock spiked after Microsoft’s bid, reclaiming levels it last saw in November when investors were more optimistic.

Six weeks ago, Microsoft CEO Steve Ballmer sent shockwaves through the tech world when he offered more than $40 billion to buy Yahoo. And about six weeks from now, Yahoo’s unwilling executives may have their last, best chance to wiggle free of Ballmer’s grip.

That’s because late next month, Yahoo will present its latest earnings numbers to Wall Street. Investors will pick through the sales and profit numbers, ask incisive questions, and potentially bid its stock price up or down, effectively tipping the scales in favor of either Yahoo (YHOO) or Microsoft (MSFT).

It could be Yahoo’s final opportunity to prove it can thrive on its own. For nearly a year, investors waited for CEO Jerry Yang to deliver his promised shakeup and begin taking market share from Google (GOOG). But Yang was slow to trim staff or make other changes, and the stock lost nearly a third of its value on his watch. That set the stage for Yahoo’s annual meeting sometime this summer, where Microsoft is expected to try ousting Yahoo’s board and installing directors who will bless its takeover plans.

Analysts don’t expect much from Yahoo. On average, they expect revenue of $1.32 billion, which is at the low end of the range that executives gave in January.

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Jon ForttA senior writer for Fortune, Jon Fortt focuses on technology and innovation in Silicon Valley - a subject he's been reporting on since his days as a rookie reporter for the Lexington (Ky.) Herald-Leader. Before joining Fortune in 2007, Jon had reporting and editing stints at Business 2.0 magazine, and the San Jose (Calif.) Mercury News, Silicon Valley's hometown newspaper.
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