Covering the digital giants, by Jon Fortt
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January 24, 2008, 9:21 am

Apple could shock the naysayers

Apple executives are fond of talking about seven years ago, the last time Wall Street seriously underestimated the company. Faced with an economic slowdown that saw his tech industry peers slashing staff and cutting projects, CEO Steve Jobs proclaimed that he and the rest of Apple would instead “innovate our way” out of the slump.

Jobs made good on that promise. Soon after, Apple (AAPL) unveiled the iTunes Store, the iPod took off, and … well, the rest is history.

This week, you can bet the true believers around Apple’s Cupertino headquarters are thinking back to 2001, while loading up on some suddenly discounted shares. Talk about an after-Christmas bargain: Apple stock is trading at about $140, 30 percent off its December 28 high of $202.96. That’s about the same place where Wall Street valued the stock six months ago, before it became clear that the new iPhone would sell nearly 4 million units in 200 days.

iPod touch
Apple executives have begun touting the iPod touch as a wireless handheld computer rather than a simple media player. If consumers and developers embrace that concept, it could lead to innovation and sales for Apple in 2008. Photo: Jon Fortt
Apple 1-year chart
Apple was a stock market darling in 2007, but economic jitters in 2008 have some investors doubting its growth prospects.

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The most recent ding to Apple stock came Wednesday, after the company turned in the best quarter in its history. The stock dropped nearly 11 percent. Depending on whom you ask, the stock got hammered because of soft iPod growth, tepid revenue guidance, or plain old investor fear.

Honestly, there’s plenty to be afraid of; with the U.S. subprime mess threatening to become a global financial crisis, 2008 looks less investor-friendly than 2007. Last year Apple shares more than doubled, starting at $85 and ending at $198. In between Apple became possibly the most talked about stock on the planet, fueled by rising Mac sales, iPhone hype and digital tussles with Hollywood.

Apple has taken a less cocksure stance in 2008, possibly to fix relations with Tinseltown. Last year Jobs tried to muscle the major studios when he launched Apple’s iTunes movie download store, expecting that Hollywood bosses would give in and let Apple sell their movies and TV shows on Apple’s terms. (Jobs predicted, wrongly, that many studios would eventually come on board during 2007.)

In the end Jobs failed to win their cooperation, his effort to create the “DVD player of the future” with Apple TV failed, and he even lost NBC as a partner for TV downloads. (The lack of high-quality video options might have been one reason U.S. iPod sales were flat in the holiday period.) This month Jobs is showing a new willingness to compromise, giving Hollywood bosses the iTunes video rental option they had been clamoring for — but it’s still not clear whether Apple and the studios can get along.

Meanwhile, the 2007 run-up in Apple’s value wasn’t always based on real numbers. The stock began shooting higher on iPhone anticipation before analysts knew how many Apple could realistically sell, or how Apple would account for iPhone sales on its balance sheet. (Revenues are spread over two years.) Price movements could be wild. In the space of a couple of hours in May, the stock dropped more than $4 billion in value on a rumor that the iPhone launch would be delayed four months, and quickly recovered. (Distraught Apple investors, take note: If the stock’s rise wasn’t always based on numbers, why should we expect its fall would be?)

But there’s also plenty of reason to believe Apple can innovate through this downturn like it did the last.

First is stability. Apple has stockpiled more than $18 billion in cash, giving it more than enough cushion to think big, take risks, and make mistakes (like Apple TV). Apple’s PC market share gains also help to add a source of recurring revenue. If this year plays out as usual, this summer the company will announce updated Mac software packages for tasks like video and audio editing, word processing and spreadsheets. If Apple adds attractive new features to those bundles, it will bring even more profit to the company.

Second is the iPhone. Like the iPod before, it’s a hit — even though it is solely distributed through AT&T (T) in the U.S. and through other exclusive carrier arrangements abroad, it seems to be gaining traction. During his Macworld keynote a week ago, Jobs announced that Apple has sold 4 million iPhones; and within those numbers was a gem of a detail. On the earnings call, Apple said it sold 2.3 million iPhones during the quarter — do the math, and it seems Apple sold about 300,000 iPhones in just the first two weeks of 2008. If that pace keeps up — and it easily could as Apple expands the iPhone’s availability in Europe and Asia — then Apple could sell as many iPhones this quarter as it did during the holidays, an impressive feat.

Last is the iPod touch. Largely glossed over in Apple’s earnings announcement was the executive team’s emphasis on the fact that the company doesn’t view this thing as just an iPod — it’s a wireless computer. And the iPod touch will fully come into its own at the end of February, when Apple opens the door for outside developers to build software for it. What the iPod touch becomes then is an open question. Will Apple invent a way for it to become a viable gaming platform? Will clever engineers come up with cooking programs, GPS attachments, video recorders, or other ideas to spark demand for the gadget?

If so, watch out. Sales of the iPod touch and iPhone might just push the stock price higher again — and if so, Apple executives will relish the chance to tell the story of how investors, once again, underestimated Apple.

Maddawg,

You wrote “(try using dictionary.com for definitions of words before you put them to use and make yourself look like a complete imbicile…, imbicile)”.

Perhaps you should check the dictionary for the proper spelling of words before you put them to use. The word is spelled “imbecile”.

Thompson

Posted By Thompson, Tucson, Arizona : January 25, 2008 12:18 pm

@Maddawg:

Yeah, I’d put my money in Microsoft if I wanted a savings account. Ever since they announced a dividend in 2003 their stock has been relatively stagnant.

Comparing Apple and Microsoft stock is like comparing Google & GE stock. One is a growth stock and one is a value stock.

As long as Windows and Office are Microsoft’s bread and butter, I will never again expect to see large gains from them.

Posted By Nick, Seattle, WA : January 25, 2008 10:52 am

To Maddawg,
Comment on your comment to Frank~Stop being so uncivilised in your approach to making a comment. You do not have to be so abrasive.

Posted By Boots, NY,NY : January 25, 2008 9:57 am

hey frank..

are you as blind and illiterate as you seem??

anaemic CANNOT equal 79% profit growth on 4.71 BILLION in revenue as MS posted for last Q.
(try using dictionary.com for definitions of words before you put them to use and make yourself look like a complete imbicile…, imbicile)

MS is virtually guaranteed a sound investment that any analyst or broker will suggest to any of their investors not wanting losses.

just because apple has been overvalued this past year, while at the same time producing their standard single digit results by providing copy cat technology in shiny packages that glaze over the eyes of lamers such as yourself so you can’t see the headlights in front of you, does not mean your money is safe in that upsy-downsy, can’t see where it belongs stock.

MS always has, and i feel safe to bet, always will POUND APPLE INTO SAUCE!!!

Posted By maddawg, DC : January 25, 2008 8:58 am

Herr Ross:

My point exactly! Wielen Dank! :)

Posted By Frank Johnston, Lafayette, CA : January 25, 2008 2:53 am

*** they are a mature company with really sloppy software that is starting to get on people’s nerves…****

HA HA HA. It’s been getting on people’s nerves since the 1980’s. And MSFT has been crying all the way to the back ever since.

Posted By Mark C, Asheville NC : January 25, 2008 12:42 am

Sorry, my last comment was in reply to Frank.

Posted By Tom Ross, Berlin, Germany : January 24, 2008 10:52 pm

Jon,
The difference is that MSFT has been flat for the last year (and most of the decade) while AAPL had gained 150 % within 1 year and is now still 50 % higher than where it was last year. [1]

[1] http://finance.yahoo.com/q/bc?s=MSFT&t=1y&l=off&z=m&q=l&c=AAPL

Posted By Tom Ross, Berlin, Germany : January 24, 2008 10:51 pm

As an investor, I am shocked at people completely ignoring Apple’s financial fundamentals and beating down the share price over the last few days. And yet, today’s anemic results from Microsoft boost their price by a couple of bucks??? Man, I have heard of loyalty, but in a capitalist driven investment, shouldn’t money be involved somehow? Microsoft has one direction to go…they are a mature company with really sloppy software that is starting to get on people’s nerves…oh, and that “box” thingy…very “innovative”.

Posted By Frank Johnston, Lafayette, CA : January 24, 2008 8:09 pm

Equally important are the deferred revenues, and the comments on the analysts’ call about the state of the supply chain inventories. When management expresses worry about inventory levels (rather than make statements like they are “below target”, i.e., I’m in good shape,) then you know that the stock market has over-reacted.

Posted By gjg, Ft Macleod, AB : January 24, 2008 6:12 pm

Mac lap-top and PC sals were up ~50% YoY and iPhone is the most sucessful launch in phone history. The iPod sales were up “only” 5%, but when everyone has one (120mil+ units sold), it’s got to slow to single digit growth at some point. So after a 15% haircut from the high BEFORE earnings, I think this drop is an incredible overreaction.

Posted By jswede / chicago : January 24, 2008 5:17 pm

Wow, I read more and more folks talking about Apple TV and wonder if they have even tried to use one? I love mine, and if what I hear about renting videos works as planned and they have a large selection with at least all the newest releases I will quit Netflix. AppleTV is the first time, other than my COMCAST DVR, that my whole Family has used a technical device, other than the 5 PC’s in the house, to thier fullest. I just fear that we will spend more on movie rentals, as it seems impossible for anyone in my Family but me to take the long walk to the mailbox :-) to return the netflix movies, Apple is going to rent more movies than blockbuster and netflix combined I predict!

Posted By Florida Fred, Fort Myers , FL : January 24, 2008 5:03 pm

Someone writes “Apple seems adept at paying its suppliers as late as possible…”

E V E R Y O N E, seems adept at paying their vendors and suppliers as late as possible. I have a litany of billion dollar companies that I work with that will sit on the smallest $300 invoice for 60 to 90 days. It ain’t just Apple.

Posted By MLPrice, Los Angeles, California : January 24, 2008 1:21 pm

“Apple has stockpiled more than $18 billion in cash”.

That’s a vast overstatement of Apple’s
cash position. If you take into
account the current liabilities
of $10.5B, offset by account
receivables of $1.9B, the
effective cash position is
closer to $9.4B. Apple seems
adept at paying its
suppliers as late as possible
and at making some income on the
float.

From Jon Fortt: As you note, it’s actually not an overstatement of Apple’s cash position. You’ve subtracted things that have nothing to do with cash, while failing to factor in Apple’s non-cash assets. You might want to go back and re-work the math.

Posted By Paul Smith, Nepean, ON : January 24, 2008 10:58 am

Analysts had wild ideas about the Q2 forecast: $ 1.09 per share. When Apple announced $ 0.94 profit forecast per share they all said Apple guided lower and the stock price went down.

Well, I did the math on the Q1 forecasts and results and the Q2 forecasts, both for 2008 and 2007. It turned out Apple hasn’t guided lower at all!

Apple made 7.1 billion in sales for Q1 in 2007 and predicted between 4.8 and 4.9 billion for Q2 2007, that’s 68% of Q1. Profits were 1.14 per share in Q1 2007 and Apple predicted between 0.54 and 0.56 for Q2, that’s 48% of Q1.

Now, for 2008, Apple did 9.6 billion in sales, and predicts 6.8 billion for Q2, that’s 72% of Q1. Profits were 1.76 per share in Q1, predictions are 0.94 in Q2, that’s 53% of Q1.

So Apple predicts an additional rise in sales of 4 percentage points, and an accelerated rise in profits of 5 percentage points, compared to last year. I think that’s good!

Posted By Hugo van der Vlist, Ommeren, Netherlands : January 24, 2008 9:38 am
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Jon ForttA senior writer for Fortune, Jon Fortt focuses on technology and innovation in Silicon Valley - a subject he's been reporting on since his days as a rookie reporter for the Lexington (Ky.) Herald-Leader. Before joining Fortune in 2007, Jon had reporting and editing stints at Business 2.0 magazine, and the San Jose (Calif.) Mercury News, Silicon Valley's hometown newspaper.
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