Covering the digital giants, by Jon Fortt
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October 22, 2007, 3:07 pm

Apple using Facebook to hunt for iPhone engineers

Apple Facebook post
Image: facebook.com

Facebook is more than just a place to waste time and follow friends – it’s also a place to find iPhone engineers.

At least, that seems to be what Apple (AAPL) is hoping. The company today used the Facebook Marketplace to list this opening for an iPhone software engineer, who would work on the iPhone’s e-mail functions.

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October 22, 2007, 1:26 pm

Apple posts strong summer numbers for online traffic

Apple Store screen shot
Image: http://store.apple.com

If its online traffic is any guide, Apple (AAPL) had a pretty decent quarter.

The maker of iPods, iPhones and Macs grew its online traffic 18 percent compared to a year earlier, from a monthly average of 36.6 million unique visitors to 43 million, according to Nielsen Online. Total minutes at the site grew 22 percent, from 7 billion in calendar Q3 2006 to 8.6 billion in calendar Q3 2007.

Nielsen also said that in September, Apple’s online traffic ranked number one in its category, hardware manufacturers.

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October 22, 2007, 12:21 pm

Live: ATT consumer data chief talks iPhone, mobile Web

It’s the walk-up to the CTIA show in San Francisco, and Mark Collins, VP Consumer Data, AT&T Wireless (T), is on stage talking about Apple’s (AAPL) iPhone and other developments that are changing the wireless game.

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October 22, 2007, 9:00 am

iPod sales now driven by style more than storage

iPod touch
Flash-based models such as the new iPod touch are increasingly upstaging Apple’s hard drive-based players. Photo: Jon Fortt

In the iPod’s world, storage isn’t the selling point it used to be.

That’s one clear lesson from the sales rankings at the Apple Store, which posts a regularly updated list of the most popular iPod models. Though the iPod classic, which uses a hard drive to store music and video, offers a whopping 80 gigabytes of storage for $249, it is being outsold by the iPod touch. This, despite the fact that the touch has a tenth of the storage space and costs $50 more.

Why is the touch beating the classic? For one, the iPod touch has the benefit of good looks – it’s almost identical to the iPhone, this year’s must-have gadget. The touch also has a large display, built-in WiFi and web browsing. (The iPod touch is isn’t Apple’s best-selling model; number-one is the slim iPod nano, which starts at $149. It doesn’t use a hard drive either.)

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Jon ForttA senior writer for Fortune, Jon Fortt focuses on technology and innovation in Silicon Valley - a subject he's been reporting on since his days as a rookie reporter for the Lexington (Ky.) Herald-Leader. Before joining Fortune in 2007, Jon had reporting and editing stints at Business 2.0 magazine, and the San Jose (Calif.) Mercury News, Silicon Valley's hometown newspaper.
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